Ahead of the 2017/18 season, we have just launched a new-look website for England’s most successful rugby team Leicester Tigers, making a great addition to our portfolio of clients.
Following a season which saw an Aviva Premiership record 340,000 rugby fans through the turnstiles at the Welford Road stadium, Leicester Tigers aim to continue to grow its fan-base digitally thanks to a host of new website features.The vision for Leicester Tigers was to create a new home which reflected their status as being a leading club. It’s a site designed for the fans first. With a combined social reach of nearly 400,000 followers to please – it’s no surprise there’s a huge focus on the way fans consume the content coming out of LeicesterTigers.com.The team at Clock were thrilled to partner with the Tigers team and fans to deliver a new responsive website which emphasised the premium brand nature of Leicester Tigers, whilst giving visitors and fans a seamless user journey that will encourage repeat visits, engagement and ultimately ticket purchases.The aim of the new platform was not just to support the fans needs, but to focus on the entire business, from facilitating the workflows of content editors updating the website; to enhancing the experience for users who wish to purchase corporate and hospitality services.Fans can experience a more immersive and smarter platform, from all the latest news stories, behind-the-scenes interviews and footage, to access to real-time stats and commentary come matchday.The end result? A sharp, multimedia-driven platform that brings fans closer to the club than ever before.Chris Rose, Head of Brand at Leicester Tigers, said: “The launch of our new website is an exciting step for the club and something we hope the fans will be immensely proud of. Thanks to our success on and off the pitch, we attract support from all around the world so making sure our channels cater for all our fans has been a huge driver on this project.
“What’s more, with the introduction of the new website and app, we can now interact with fans even more. From sharing content, to sharing real-time analysis, we can’t wait to hear the feedback from fans and we’re sure they will be impressed.”Pudz, Digital Media Manager at Leicester Tigers, stated: “I’m still smiling every time I visit www.leicestertigers.com”We have received roaring feedback from the Tigers fans, through numerous methods such as the Tigers Forum, social media channels and surveys. From our initial survey at the time of launch, 138 users rated the new website with an impressive average score of 8.7 out of 10! The results speak volumes, see for yourselves…..
Overall this has been a hugely successful collaboration, and we will continue to work closely with the team at Leicester Tigers to present fans with new site features and a brand new app which is due to launch over the coming weeks.Go on, have a gander! www.leicestertigers.com