Christmas came early for our Plus Rewards audience in Australia, with the ‘12 Days of Rewards’ advent campaign.
Clock built Plus Rewards in 2018. It is the rewards platform for subscribers of major regional newspapers throughout Australia, including the Herald Sun and The Daily Telegraph. The program offers members a range of exclusive always-on and limited-time-only offers, as well as unique experiences and competitions.
With the platform going from strength to strength and to get the Christmas celebrations underway early this year, the team wanted to launch an exciting advent-style campaign that offered subscribers 12 whole days of unmissable giveaways worth over $190,000, including free tablets, fragrance and gift cards.
A new offer goes live each day and users are encouraged to ‘smash through their Chrissy list’ and tap on an animated bauble in the line up to reveal the goodies in an explosion of joy!
To drive some additional excitement and suspense in the lead up to launch, pre-promote ads were run online and in-paper during the week prior to go-live. With the ‘add-to-calendar’ feature on the advent homepage, subscribers can even add the event to their calendar to ensure they don't miss out.
Working closely with the client’s designs, the Clock Frontend team performed their wizardry and helped to make the experience of redeeming as rewarding as the giveaways themselves, with each offer being revealed through a celebratory animated pop up of the bauble being smashed.
Takeover ads have been implemented across the Plus Rewards site to really add that extra prominence, and an email and SMS campaign is running alongside to build further engagement.
Our CMS scheduling functionality has been key and content can be uploaded ahead of time and set to go live at the appropriate time automatically, in turn minimising any additional effort required from site editors, and ultimately optimising their workflow.
The campaign has provided a fantastic opportunity to showcase the program’s value proposition, helping to drive engagement and demonstrate a clear value exchange between a subscription and the value from the Plus Rewards program.
With the first offer selling out within the first 7 minutes, we can safely say it has been a huge success so far!
Have a browse of the site to see what's on offer.