Riot Games were looking for a multilingual site – launching initially in French, German, Spanish and Polish – that delivered a world class experience for followers of the European League of Legends professional teams. The brief was for the site to showcase new players coming into the competitive arena, and to inspire fans with compelling local content - from game news and video coverage to league tables and statistics. A digital partner would need to be able to build a site that would meet exceptional standards in design and functionality.
Given the audience of digital savvy gaming super-fans, Clock’s high level of knowledge and experience was vital in developing the site design. Clock ensured that:
Riot Games have been delighted that the site has been such a huge success! The number of visitors and users is up on their previous site with bounce rates significantly lower. Clock continues to work closely with Riot Games to make continuous improvements to meet the growing demand of users.
You can enjoy the site on http://eu.lolesports.com/en
We are very proud of the site and privileged to work with Riot Games. A testament to the relationship and the project has been the nomination for a Webby Award.