Dow Jones needed more than just a loyalty platform. They wanted their site to be a destination experience, providing a visually appealing and well thought out design. This would showcase their calendar of exclusive events and enticing hand-picked offers. Their members have wide-ranging and high level interests, so they wanted world class experiences to sufficiently satisfy those needs.
Clock only had a short turn-around to deliver a demanding brief. The experienced team pooled creative and technical know-how to deliver:
The outcome was testament to the detailed strategy put in place from the outset.
Globally the platform serves over 400,000 WSJ+ members and since its launch in 2014, has seen nearly 9 million page views and 7.6 million users!
You can see the superb WSJ+ platform on: www.wsjplus.com
We're super proud of it.