For the past year, Clock has been working closely with the British Board of Film Classification (BBFC) on a wide-scale digital transformation project, to not only accelerate and elevate their online offering, but also assist in their quest to becoming the go-to organisation for ratings of film, video and online content in the UK.
Following a company-wide rebrand of their iconic age rating symbols, Clock was tasked with enhancing the BBFC’s varied digital portfolio to ensure it reflected this modern identity. Spanning three different platforms, Clock undertook a significant rebuild to help define a new direction for both the CBBFC (targeted at parents, kids and teachers) and BBFC sites, as well as reimagining the BBFC app to provide a more streamlined and personalised user experience that users would love to come back to time and again
Whilst the end-goal across each platform was clear: to become the trusted source for classifications information in the UK, there are also more tangible benefits to the improved digital offerings.
With multiple channels to regularly edit and maintain, we were keen to equip the BBFC team with an automated solution to streamline both editorial and marketing workflows, whilst enabling time-sensitive content to be distributed at the opportune moment.
We helped define and develop the single custom Content Management System to power all three platforms, refining the functionality to ensure the BBFC had a system that augmented their editorial workflows. Their cross-departmental teams can now effortlessly update both sites and the app from one centralised location.
Since launch, results of the new sites have been extremely impressive already. Highlights include a 55% reduction in bounce rate on the new CBBFC site within a few months and a threefold increase in the average session duration of each user. Their audience is demonstrably more engaged with the new functionality and content.
For the BBFC platform, the design and technology that we implemented has resulted in a 33% increase in performance, 200% improvement in accessibility and 14% improvement in SEO.
We are excited to see how the platforms’ evolution continues to boost the BBFC’s goal in engaging with existing and potential users.