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The Wall Street Journal and Clock bring digital strategy to subscribers

Dow Jones

Publishing and financial information giant Dow Jones wanted to create a brand new, premium membership experience for their Wall Street Journal readership. The team needed a digital partner to create a comprehensive digital strategy to both reward and attract WSJ subscribers. Commissioning Clock brought intuitive design as well as unrivalled loyalty platform experience.

Not just a membership platform . . .

Dow Jones needed more than just a loyalty platform. They wanted their site to be a destination experience, providing a visually appealing and well thought out design. This would showcase their calendar of exclusive events and enticing hand-picked offers. Their members have wide-ranging and high level interests, so they wanted world class experiences to sufficiently satisfy those needs.

The responsive site works beautifully across all mobile devices

WSJ+ is born 

Clock only had a short turn-around to deliver a demanding brief.  The experienced team pooled creative and technical know-how to deliver:

  • An articulate, comprehensive digital strategy
  • A beautifully crafted site bringing content from the journal to life
  • A platform showcasing editors and guests giving talks and chairing discussions on topics from business to finance, art to lifestyle.
  • A loyalty platform offering premium experiences and exclusive competition prizes
  • A fully responsive digital destination site

The outcome was testament to the detailed strategy put in place from the outset.

WSJ+ is a global loyalty platform for the Wall Street Journal

The numbers speak for themselves..

Globally the platform serves over 400,000 WSJ+ members and since its launch in 2014, has seen nearly 9 million page views and 7.6 million users!

You can see the superb WSJ+ platform on: www.wsjplus.com

We're super proud of it.