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The Wall Street Journal and Clock bring digital strategy to subscribers

Dow Jones

Publishing and financial information giant Dow Jones wanted to create a brand new, premium membership experience for their Wall Street Journal readership. The team needed a digital partner to create a comprehensive digital strategy to both reward and attract WSJ subscribers. Commissioning Clock bought both intuitive design and loyalty reward platform experience to the project.

Not just a membership platform . . .

Dow Jones needed more than just a loyalty platform. They wanted their site to be a destination experience, providing a visually appealing and well thought out design. This would showcase their calendar of exclusive events and enticing hand-picked offers. Their members have wide-ranging and high level interests, so they wanted world class experiences to sufficiently satisfy those needs.

The responsive site works beautifully across all mobile devices

Brand new membership platform WSJ+ is born

Clock only had a short turn-around to deliver a demanding brief.  The experienced team pooled creative and technical know-how to deliver:

  • An articulate and comprehensible digital strategy
  • A beautifully crafted site bringing content from the journal to life
  • A platform showcasing editors and guests giving talks and chairing discussions on topics from business to finance, art to lifestyle.
  • A loyalty platform offering premium experiences and monthly holiday
  • A fully responsible digital destination

The numbers speak for themselves. Globally they have over 300,000 members using the WSJ+ rewards programme. The work Clock did in such a short time is testament to the detailed strategy they put in place.

WSJ+ is a global loyalty platform for the Wall Street Journal

The Platform

You can see the superb WSJ+ platform on: http://www.wsjplus.com/ 

We're super proud of it.