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ShortList Media revamps flagship titles with Clock

ShortList Media

Rapidly growing media company Shortlist media needed to meet their growing demand by improving their existing sites for their leading titles. Shortlist needed a partner who could offer experience in front-end build and UX design to create an exciting visual experience for their readers. They also knew that technical expertise was required to ensure that the reader journey was improved by the site responsiveness. Having been working with Clock for 4 years they knew that they would be able to deliver.

A unique CMS solution

Shortlist Media had a number of specialist requirements for the re-vamp. They had to make sure that their flagship sites offered readers improved loading times.  They also needed to improve their editorial workflows and make content creation easier for the team. However, it was essential that the sites were visually engaging for their readers too – no matter what platform they were using. Working closely on strategy with Clock, Shortlist were confident that Clock’s uniquely designed open source CMS platform could underpin and deliver everything that they needed.

A successful collaboration

In order to meet these requirements Clock implemented:

  • An aesthetic and visually engaging reader experience
  • A streamlined and simplified workflow for the team at Shortlist
  • Improved creative control and flexibility
  • Fully responsive layouts across multiple platforms
  • Rigorous data protection
  • Cutting edge browser techniques to reduce load times

Shortlist were delighted with how Clock responded to their brief.  The feedback they have had from readers, particularly with regard to load times, has made a real difference to their bounce rates.  They are now experiencing load times which are faster than all their major competitors. Not only that but they have seen an increase in website ad impressions too. Clock had promised Shortlist measureable results and they delivered!

The Site

We are immensely proud of our work on the super speedy http://www.shortlist.com/ and http://www.stylist.co.uk/