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League of Legends and Clock create legendary partnership

Riot Games

Competitive video gaming – is on the rise. It now has a thriving professional scene, with players and teams sponsored by global corporations such as Coca Cola and Samsung. Live battles are streamed online with colossal viewing figures. Video games publisher Riot Games needed a partner up to the challenge of designing and building a high profile new site for the European arm of League of Legends (LoL). To put its popularity into context, the World Championship in 2015 attracted 36 million online viewers and sold out arenas across Europe.

21st Annual Webby Nominee

European standards are set high

Riot Games were looking for a multilingual site – launching initially in French, German, Spanish and Polish – that delivered a world­ class experience for followers of the European League of Legends professional teams. The brief was for the site to showcase new players coming into the competitive arena, and to inspire fans with compelling local content - from game news and video coverage to league tables and statistics. A digital partner would need to be able to build a site that would meet exceptional standards in design and functionality.

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Hitting the target

Given the audience of digital savvy gaming super-fans, Clock’s high level of knowledge and experience was vital in developing the site design. Clock ensured that:

  • The site reflected the fans’ passion and appetite for content
  • An exceptional user experience was created - users could easily find what they were after
  • They incorporated neat little design touches to engage the user
  • They added a facility to show or hide game results so streamed games could be caught up on
  • An entirely bespoke CMS system was used individually designed to suit the user
  • They have vastly improved and streamlined the workflow for the global content editors.

Riot Games have been delighted that the site has been such a huge success! The number of visitors and users is up on their previous site with bounce rates significantly lower. Clock continues to work closely with Riot Games to make continuous improvements to meet the growing demand of users.

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The Site

You can enjoy the site on http://eu.lolesports.com/en

We are very proud of the site and privileged to work with Riot Games. A testament to the relationship and the project has been the nomination for a Webby Award.