Following hot on the heels of the launch of the clubs new look website LeicesterTigers.com, the latest addition to the 10-time English champions’ digital offering is an app for fans.
Kicking the old app into touch
Leicester Tigers required a brand new mobile app to start the 2017/18 Aviva Premiership season. Having completed an overhaul of the Tigers' website, we were asked to reimagine the mobile app. The existing app simulated the aged appearance of the clubs old website whilst lacking the capability of being able to interact with their fans.
A new game plan
Clock worked with the Tigers team to design and build a mobile app that takes advantage of a number of features from the new site as well as offering some unique elements that make use of native functionality.
Our design team ensured Tigers’ world-famous green, white and red colours are well represented and that the user experience is as simple as it can be. We then embarked on building the app so that it works synchronously with the new website to share even more content, meaning users can receive all of the latest news stories, video content and team updates straight from their pocket.
Some of the great features that we incorporated into the new app include:
- Matchday Live feature, which shares pre and post-match key analysis, real time minute-by-minute text commentary, live scores and Opta game stats keeping supporters up-to-date with all the latest on matchday.
- Send a photo, where Fans can get involved in the Clubs TigersHunt Campaign which encourages supporters to upload and share their photos with Tigers. These can also be shared at Welford Road on matchdays to be shown on the big screens.
- Try Flasher is our personal favourite feature hidden within the app for fans to discover. When the team scores the handset displays a 'Try' with accompanying sound when the mobile phone is shaken.
- Push notifications will allow the Tigers team to send up-to-date, relevant messaging to fans to keep them engaged with the brand.
...and after 80 minutes
Well, it took a little longer than that! We hope the launch of the new mobile app will bring fans even closer to the action. It has already received a great reaction making it into the top 20 free sports apps in the App Store. This is only the first step in the development of Leicester Tigers ongoing mobile strategy and we will continue to work together to optimise and grow Tigers' digital presence.
We are extremely proud of the app and It’s a tremendous achievement to all involved to have been selected as a Silver winner for the 2017 W3 Awards.