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Dennis Publishing relaunch flagship title loyalty platform for The Week Society

Dennis Publishing

The brilliantly different Dennis Publishing, home to multi-award-winning brands that inspire, inform and entertain the audiences of tomorrow approached Clock with the brief to house their rewards programme for The Week Society.

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The Solution
With the rapid growth of its award winning digital edition and daily news website, www.theweek.co.uk, Dennis approached Clock, known for their successful digital loyalty product Kado, to help relaunch their rewards programme, The Week Society.

Clock’s loyalty platform, Kado, with a number of out-of-the-box features, was the perfect solution for Dennis’ key requirements:

  • In-built sign up - Where previously The Week did not capture the data of opportunists accessing offers and competitions, The Week's marketing team can now use the Kado platform to identify who exactly is redeeming the offers that they are promoting and gauge a stronger relationship with their customers.
  • Add multiple titles - Thanks to Kado’s flexibility, Dennis will be able to add more brands to the platform so that once The Week Society has established itself, Dennis will be able to house reward programmes from their portfolio of titles simply, cost effectively and with minimal effort that will help support their subscription goals.
  • Third party API Feeds - The loyalty platform will be integrated with Dennis’ management service in future which will allow the marketing team to offer different levels of rewards for both subscribers of The Week and non-subscribers.
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The Outcome
We are thrilled to have been able to accommodate the needs of Dennis Publishing and the new online platform will help facilitate customer engagement more than ever before.

Rupert Ward, Senior Customer Marketing Manager at Dennis Publishing said: "We are delighted with the Kado platform. It’s slick design and smooth functionality will underpin The Week Society’s offering, deepening customer relationships and adding serious value in the years ahead."

Clock will continue to work closely with the team at Dennis to monitor customer activity, watch this space for the results...

The Platform
Take a look around - www.theweeksociety.co.uk