Clock Australia - turning the world upside down with Loyalty
Clock has bolstered its global presence with the launch of two brand new loyalty platforms created for our wonderful clients down under at News Corp Australia.
Helped by our extensive experience working with News UK and Dow Jones in the UK and the US over the past decade, we were thrilled to be offered the chance to extend our expertise within the News family and partner with News Corp Australia on the redesign of their loyalty platforms, The Australian Plus and +Rewards.
The Australian Plus is the exclusive member benefits program for digital subscribers of Australia’s only national daily newspaper, The Australian. +Rewards is the platform that rewards subscribers of major Metro newspapers throughout Australia, including the Herald Sun and The Daily Telegraph. Both programs offer subscribers a range of exclusive always-on and limited-time-only offers, as well as unique experiences and competitions.
Our brief was to build two new sites that would assist with increasing engagement and reducing churn amongst the subscriber base and implement premium design that is reflective of each brand.
An integral element, was to allow staff members to regularly update content and with ease; something that was previously costly and time-consuming in the absence of a CMS. With the addition of a new CMS built by Clock, huge team efficiencies have been achieved for both the client and end-user. Content is continually refreshed, giving a reason for users to keep coming back for more. Our CMS also allows offers to be scheduled ahead of time and importantly, previewed and tested, meaning that administrators can, with confidence, publish content in advance.
Through our integration with a payment provider, users can make purchases on the sites without leaving, as well as redeem offers with unique codes, download vouchers and enter competitions with the click of a button. Editors are able to customise reporting via the CMS, control stock levels and highlight those that are selling fast or coming soon.
The platform is a single web application written using React and Node.JS and the content is managed via our custom-built CMS designed specifically to handle the day to day workflows that a busy editorial team need to work efficiently.
Adopting an agile framework to deliver the project and working iteratively across design, development and testing, delivered rapid results. Our flexible approach helped instill confidence when working to tight deadlines and the regular showcasing of work allowed successful management of feedback and change.
Ahead of launch, the team also headed out to Sydney to be on hand for any last minute requests and to ensure a smooth delivery (and of course we couldn’t leave without taking in the Harbour Bridge over a few celebratory glasses with the team).
In summary, another Clock project that was delivered on time, within budget and with some very happy clients, we are delighted to have been involved and can’t wait for what 2019 brings; with some exciting Phase 2 features planned and already in development, watch this space!
What our clients have to say...
"In Clock we knew we had a trusted, reliable and collaborative partner - we were given this confidence from our colleagues at The Times and WSJ. However Clock exceeded our expectations and were just a delight to work with. Working on this migration, the team often anticipated what needed to be done to drive our business and felt more like a team members, than an external supplier. I have no hesitation recommending Clock to others. They are fantastic at what they do and a real joy to work with."
Skye Rugless, Head of Subscriptions, The Australian
"Clock have enabled us to provide our subscribers with a significantly enhanced website and redemption experience, that we’re proud to promote. The team at Clock have been fantastic to work with, having shown 100% commitment to achieving our objectives of the re-launch. We’re looking forward to an exciting roadmap of future enhancements in the year ahead."
Suz Rolfe, Senior Manager Rewards, +Rewards
"The Clock team were a pleasure to work with throughout the project. Every Clock team member we dealt with was knowledgeable and great to deal with. My team and I were very impressed with the quality of front end work that they delivered on time and to spec, they even went above and beyond on some last minute changes."
Alex Fawdray, Head of Product Design, The Australian