Local charity, Herts Ability, were looking for more than just a website; they wanted to create an online platform with a purpose.
Herts Ability (previously Hertfordshire Action on Disability, HAD) has worked tirelessly for over 60 years to deliver first-hand support to their disabled and elderly customers, enabling them to lead a life that is as independent and mobile as possible.
Faced with a significant cut to funding and, consequently, to the services they could offer, Herts Ability were searching for a way to revive their website. The primary aim was to reach new audiences and facilitate online payments and donations, in order to provide the charity with enough financial stability to continue supporting their customers during a time of turbulence.
Clock has previously worked with a number of charities, including a long-term partnership with The Prince's Trust. Our CEO, Syd Nadim, has a longstanding personal relationship with the Herts Ability team who helped his late mother with her disabilities, so we were delighted to be asked to play a part in their new vision.
One size doesn’t fit all
A need was identified to find an appropriate approach that would mean both Herts Ability and Clock could facilitate the project within the allocated timeframe and budget. Collectively, it was agreed that Wordpress would be the most suitable platform to cater for the charity’s needs.
Clock sourced a visual theme in line with Herts Ability's requirements and vision for a cleaner, more connected user experience. Our design team, with years of experience in UX and UI, carried out an initial content audit with a focus on bringing Herts Ability’s key messages to the foreground and ensuring the site was primarily easy to navigate. We then worked closely with the Herts Ability team to finalise necessary page infrastructures in a way that would allow them complete autonomy and freedom to add and curate content as required in future.
Raising the funds
Despite the fact that the charity relies heavily on the generosity of individuals, there was a distinct lack of ‘Donate’ button across the previous platform, forcing customers to trawl through the site in order to find out how to extend financial support.
Herts Ability also experienced issues around the e-commerce functionality, which wasn’t working reliably. Whilst some limitations relating to shipping have meant that Herts Ability are not presently in a position to launch their online Equipment Centre, we have configured online payments to ensure that the team have the autonomy to enable this feature at any point in the future, to equip them with additional support avenues.
Dedicated to the cause
The overall look and feel of the new website lends itself to a more premium, sophisticated experience with distinguished strands of the charity and its key messages laid out in a clearer format on the homepage.
Content has been largely stripped back from the previously copy-heavy approach, reserving the landing page for an area of essential information for users. With this information, and the presence of a site-wide ‘Donate’ button, customers are now able to perform most of their desired actions directly from the first page, presenting a much higher chance of repeat interaction. No longer are they confronted with reams of text but instead, greeted with an array of images to signpost the different services, allowing them to navigate the new site with ease.
A new 'Volunteers' section has also been brought to the foreground and can now be accessed directly from the homepage. With much clearer call-to-actions prompting user engagement, we hope that these enhancements will significantly boost both the financial and practical support the charity receives from the community.
‘A friend in need is a friend indeed’
We have really loved working with the Herts Ability team and have relished the chance to support this local charity. Since the site relaunch in 2019, Herts Ability have had over 50,000 site views, helping to boost promotions far and wide to customers that need it most.
To find out more about Herts Ability or to see how you can support them, head over to their new site!