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A mobile app to drive customer loyalty, acquisition and engagement

The Sun

News UK and Clock have collaborated to launch the new rewards club from The Sun; Sun Savers. With a primary aim of protecting and growing print sale of The Sun and The Sun on Sunday, as well as rewarding loyal readers, the challenge was to help create and shape a rewards platform that provided ease of participation and help drive engagement.

The solution was a platform that rewards readers with £5 cash for every 28 in-paper codes they scan or enter on our brand new Sun Savers app or website. Participation is easy with no gimmicks or catches. To take part, readers simply register their details and scan or enter a unique code each day they buy their The Sun newspaper on the Sun Savers app or website. Once they’ve entered their 28th unique code, £5 cash is banked and can be transferred to their bank or PayPal account straight away. For regular readers, that’s £5 of cash to spend however they like every month - making it the richest rewards club in the country. 

Test

Following an iterative design and build process and with close stakeholder collaboration throughout, the end-product provides a simple, easy-to-use solution, which suits the needs of both end user and client.

Available on both iOS and Android, features of the app include seamless OCR scanning, a helpful calendar showing code redemption behaviour, bonus codes, customer and account information, as well as integration with News UK’s Technology department and PayPal. A push notification mobile marketing strategy, ensures the Savers team are able to maintain a conversation with users and motivate them to continually engage with the brand. There is also site tracking using Google Analytics and Tealium.

To accompany the app, there is a fully responsive website and CMS platform that has been built to allow administrators to manage and update content autonomously and with ease.

Result

Sun Savers will be an addition to The Sun’s suite of products including the fantasy football game Dream Team, Sun Bingo, and betting division Sun Bets and will represent and reward a wider audience. Although it's still early days and the app has only just launched, we are already excited by the early feedback we have had so far.