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A clear User Experience for Health Insurance Innovations

Health Insurance Innovations

Health Insurance Innovations are a US technology platform, based in Florida, that connect health insurance agents with innovative insurance products to quote from and enroll clients in.

The Challenge

The client needed a completely redesigned website, and the challenge was to clearly differentiate their services between two main customer groups, Agents and Consumers, so it needed to work as a B2B product as well as an information portal for consumers. 

Hiiquote wireframe

The Solution

Clock redesigned and built the front-end of the new site with a goal to drive customer engagement, so we needed to carefully plan the site architecture and the user journeys to cater for two different audiences. The result is a crisp and clean looking website with separate consumer and agent portals, and of course Clock’s responsive design means the site is now beautifully optimised across all devices.

Take a look at the finished site https://www.hiiquote.com/