Guess the Score with Northampton Saints’ new game!
by Beth Gavin
We’ve just launched an exciting new website feature that will give Saints’ fans the chance to guess the scores of every Saints home match this season, as well as the chance to win prizes!
Northampton Saints took the decision to continue growing its online fan-base by being the first Premiership Rugby club to offer the Score Predictor, allowing their fans to predict the score for all fixtures that take place at Franklin's Gardens.
It’s free and easy to play, and will provide an additional thrill to every Saints home match. Not only that, the club will be giving all entrants who correctly guess the score, or as close to the correct score as possible, the opportunity to win a Saints shirt to one lucky player picked at random from the nearest correct entries!
So how does it work?
- The game will be open for predictions prior to every home fixture
- Score predictions need to be submitted for the fixture in question before kick-off, along with personal details for the competition entry
- One random winner will be selected and notified after each match
We have made the editorial workflow as simple as possible for the Saints team, allowing them to easily set up games and select the fixture it’s associated with, as well being able to control when the competition will open ahead of each fixture for fans to make their predictions.
The prediction game is designed to engage fans and encourage repeat user entry, with the additional benefit for the club of adding to their growing understanding of who their fans are through data collection.
Tim Percival, Director of Marketing & Communications, at Northampton Saints, said “Everyone knows that data-driven marketing is more important than ever, so we hope that the new ‘Predict the Score’ game that CLOCK has developed will help significantly increase our supporter data as well as offering Saints fans a fun and engaging game to get involved in before every home match.”
This is just the start of the mechanic, we hope to enhance the gaming ability by incorporating extra functionalities such as a competitive Leaderboard, where participants can challenge family and friends throughout the season. They’ll be able to view their total points and overall position within the table, and rewarded with the utmost end of season prize.
Think you can correctly forecast the results for each home game? Make your predictions here!