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Colooder launches in-app purchasing for Gloucester Rugby Merchandise

Gloucester Rugby lead the way with a unified merchandise Click & Collect service through their official club app!

Clock built an intelligent platform for Colooder that powers the Official Gloucester Rugby App, now allows fans to simply browse, purchase merchandise and select collection options within an intuitive interface.

The new feature launched at the victorious home fixture against Bath Rugby on Saturday 13 April, will trial for the remainder of the season.

Traditional digital merchandise journeys have demanded customers being linked externally to other platforms where the transaction takes place. The integration with Elite Pro Sports, Gloucester Rugby's Official Kit suppliers, is part of the connected stadium vision at Gloucester Rugby where the Colooder-powered app bridges the physical and digital worlds to improve the fan experience.

The Colooder platform has been adapted for Elite Pro Sports staff members to manage and fulfil customers orders, from the initial point of sale to the goods being successfully collected by fans at two collection points within the stadium. Housing a variety of Cherry & White products, this new initiative will help to drive user interaction, improve store operations, and fundamentally contribute to increasing merchandise orders.

Gloucester Rugby supporters now have a better-quality shopping experience that allows them to avoid the busy match-day queues and enjoy the day even more.

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"We are overjoyed to be able to offer our fans a seamless digital experience to order merchandise directly within the app. Having the entire digital journey within the app not only makes the fan experience better, it also gives us huge benefits both commercially and from an insight perspective. We will continue to work closely with our partners Colooder, to enhance the supporters match day experience using the platform, and look forward to introducing more exciting new app features." Adam Benson, Chief Commercial Officer, Gloucester Rugby.

Rob Arnold, Managing Director, Clock added “We’re pleased to be able to keep rolling out new features for Colooder all with the aim to enhance the matchday experience for fans. We’re really excited to enable fans to get their favourite merchandise within a couple of clicks of the app and a truly integrated retail experience that doesn’t navigate users off to other systems.”

“As the Official Kit suppliers of Gloucester Rugby we are delighted to launch our range of products on the Official app. We are constantly looking for new pathways to supply Gloucester’s loyal fan base with products and we feel that making these available via the Official app it demonstrates significant improvement to the purchase pathway for the fans in an ever-evolving marketplace. We also feel the availability of a click & collect function is a brilliant addition to the current retail offer ensuring fans can reserve and collect their favourite items at their convenience” Declan Dunn, Retail & Marketing Manager, Elite Pro Sports.

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Working closely with Colooder, Elite Pro Sports and Gloucester Rugby, we will continue to phase in more functionality to enhance the click & collect service overtime and collect customer feedback along the way.

Give it a TRY and download the app to explore the new shop! iOS or Android.