Creating a unified brand experience for The Times and Sunday Times; Times+ relaunched

News UK
News UK
Creating a unified brand experience; Times+ relaunched

In line with the main Times and Sunday Times editorial sites, Clock were tasked by News UK to update its rewards platform, Times+.

After an extremely successful ten years, it was time for a revamp; to refresh the design so the site matched the visual identity of the editorial sites, enhance the usability, plus bring the technical infrastructure bang up-to-date.

Working very closely and iteratively with the in-house design team at News UK, Clock have ensured that their vision for the site has been successfully integrated into the existing user journeys. This will help ensure the smooth transition for current subscribers, whilst also help to create a unified brand experience.

Coinciding with the implementation of the digital paywall, Times+ was created back in 2008, with the principal aim of reducing subscriber churn. Through the bespoke loyalty platform, subscribers have access to an exclusive programme of events and rewards tailored specifically to their interests and key content pillars of The Times and Sunday Times.

Times+ continues to be a very important part of The Times' acquisition and retention strategy. Having designed, built and managed the platform from it’s initial launch and now in the tenth year, Clock are delighted to have been involved every step of the way and we’re very proud to be part of the programme’s continued evolution.

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