Gearbox Records is a vinyl led record label. Founded in 2009, Gearbox’s releases are sold around the world through a network of specialist record stores and through its own online music store. With vinyl sales at a 25 year high, they crowdfunded ‘The Gearbox Automatic’ - an auto-streaming plug&go hifi turntable with a small footprint, high quality components and a vacuum tube tone.
Gearbox commissioned Clock to:
The goal was for Gearbox Automatic users to be able to connect their turntable to the internet using a companion mobile app.
Clock built a simple app solution. When a record is played, the mobile app identifies the audio and the user receives a push notification with the track metadata. The user can then click on the track to add to a Spotify playlist or view their playing history.
Unlike Shazzam detection, it is always on so you never miss a track or have to faff about getting your phone out of your pocket as you are sitting on the sofa enjoying your vinyl collection.
Connecting an IoT device to a home WIFI in a intuitive way is complex. Clock however successfully delivered a highly intuitive low cost companion app, adding that extra piece of value for a revolutionary new music product.