Dow Jones commissioned Clock to help them create a new premium membership experience exclusively for their Wall Street Journal subscribers. A brand new membership platform called WSJ+ was the result.
Clock and Dow Jones worked together to create a comprehensive digital strategy with the aim of rewarding and attracting WSJ subscribers. WSJ+ is a destination site, giving subscribers the best possible experience, including invitations to an enviable calendar of exclusive events and a range of enticing hand-picked offers. The site is designed to bring content from the journal to life, with editors and guests giving talks and chairing discussions on topics from business to finance, art to lifestyle. World-class experiences are specially curated to meet the wide-ranging and high-level interests of members, while a monthly holiday competition is thrown into the mix.
Given a very tight deadline, the Clock team knuckled down to deliver the beautifully crafted, fully responsive digital destination within months.