Shortlist Media is one of the fastest-growing media businesses in the UK, and has been one of Clock’s clients for over four years. In July 2014, we worked together to revamp the digital destinations for two of their flagship titles ShortList and Stylist.
Clock reworked the design of the existing sites, creating fully responsive layouts that render beautifully across desktop, tablet and mobile devices. To improve editorial workflows and content creation, we underpinned the new sites with our very own CMS or publishing platform. This provides the editorial teams with streamlined and simplified workflows, greater creative control and flexibility so they can use their content as effectively as possible across the sites.
The relaunch has been a huge success, particularly in utilizing cutting-edge browser techniques to ensure the fastest possible load times. Enabling Shortlist and Stylist to beat the loading times of all their main competitors – resulting in reduced bounce rates, increased ad impressions and happy readers.