Metro, the UK’s leading urban media brand, was looking to replace its existing app and launch a new native, shareable app for its mobile readers.
The challenge? Deliver a new mobile app that looks great and is intuitive to use with a much improved, streamlined editorial workflow.
Clock partnered with Kaldor and their mobile publishing platform, Pugpig. Clock’s expertise in digital design and UX coupled together with the simple to use platform has delivered a fresh app perfectly suited to Metro’s on-the-go readership. Flexible template designs allow Metro to build editions far quicker than they previously had been able to without losing the ability to make an edition look varied.
Previously, the design of the tablet edition wasn’t suited to a world of sharing content; the tablet edition mimicked the style of the newspaper. Now, each article has its own page and a corresponding url, so it can be shared with people who don’t have the app and open up as a web reader.
The result? The app has only just been released but already engagement figures are much improved. Those who have the new app love it and are spending more time reading Metro on their device than ever before.