Clock – Times+

Brief

The global publishing industry is currently undergoing a major rethink in the way it interacts with and monetises it’s audience.

As part of this process News International approached Clock to develop the first major UK newspaper membership club. It seeks to develop more direct relationships with customers based on their interests and passions and help drive a subscriptions-based model. The digital portal had to integrate with numerous third party systems and automate the flow of data across News International’s existing technical architecture.

Solution

Working closely with The Times’ offline and brand agencies, Clock created Times+. Which exists as a standalone brand alongside revised offerings of The Times and The Sunday Times. The Times+ brand will help to drive both offline and online subscriptions and increase customer insight to leverage closer relationships with Times readers.

Members have access to exclusive offers with selected brand partners and invitations to exclusive Times+ events. Membership will be complimentary to subscribers of The Times and Sunday Times or available to standalone members.

Results

The site delivers valuable customer insight for News International, enabling them to target customers with more relevant offers and promotional activities.

Over half of all Times Subscribers have registered with Times+, and the site has helped drive subscriptions, since launch, by a staggering 900%.

James Harding, Editor of The Times, said: “We have the most varied, passionate and interesting readers. Times+ will bring those passions and interests to life.”