Clock – Football Pools

Brief

The online betting space is a fiercely competitive and lucrative market, dominated by major players such as Betfair and Ladbrokes.

So, when gaming company Sportech approached Clock to develop a revolutionary application to make them stand out from their competitors, we knew it was game on. The solution had to be ‘insanely easy’ to use while performing a number of complex gaming functions.

Solution

Clock developed a bespoke social gaming platform that enabled The New Football Pools to embed their games into pre-existing social communities and monetise new fans across the internet. The ground breaking gaming hub is truly interactive experience, allowing users to create online communities, participate in mini leagues, bet against friends and manage fantasy teams.

The New Football Pools can now integrate seamlessly with numerous third party providers (payment, login and odds providers) to operate a robust and stable platform for hundreds of thousands of concurrent users.

Results

The New Football Pools has proved a real winner with numerous national newspapers such as The Daily Telegraph, The Daily Mail, The Metro and Channel Bee choosing to implement the platform in conjunction with their Fantasy Football offering. The application has significantly reduced customer acquisition rates for The New Football Pools which is notoriously expensive business in the gaming space.

The application is also being developed to operate on mobile devices and will form the platform to launch a further suite of integrated online games to syndicate across the web in 2010.

We’re betting this will change the face of online gambling!