Clock – BBC Recipe Planner

Brief

BBC Worldwide asked Clock to come up with an interactive application to spice up the BBC Lifestyle brand. The application was to be a useful tool for the budding cook and had to be implemented in up to seven languages, reflect consumers’ modern shopping habits and increase user engagement.

Solution

In response, Clock came up with an interactive recipe planner that allows users to browse and search through hundreds of online recipes, letting them search by cuisine, food type, celebrity chef, ingredients and allergies.

A unique aspect of the application is that users can create a weekly recipe plan (saved online or forwarded to friends) that also adds up the required ingredients and compiles a printable shopping list.

Results

The Recipe Planner was heralded as a great success by the BBC and has been rolled out across all of the BBC Lifestyle sites, along with a major PR launch with the BBC Good Food Guide.

As Ramsey would say, “Interactive Menu Planner... DONE!”