Case Studies
World Cup podcast
Having become part of the national football conciousness since Euro 96 with TV's Fantasy Football, and of course Three Lions, David Baddiel and Frank Skinner turned to the podcast for the 2006 World Cup.
As well as providing the podcasts, the site had a fan's forum, photo diary, competition and a "Road to Berlin" map, which was the only reference to the war, we think. The home page was a slice of football stadium atmosphere, where you could change the mood of the crowd. It was more successful than the national team, Mr Capello!
"Three Lions on a podcast."
