The New News Retail Plus
So, it's been a while in the making but we have launched the new online hub for retailers of The Sun, The Times & Sunday Times, ‘News Retail Plus’. It's a place for newsagents to explore features created specifically to help increase their newspaper sales. It also showcases work from retailers who are 'Category Champions' and leading the way for newspaper sales of the future.
Working closely with Greg Deacon (Head of Retail Trade Marketing) from News UK, we redesigned the existing ‘Retail+’ site, to create a site that provided a gateway between publisher and newsagent, making life easier for those independent retailers selling News UK publications.
The new site serves as a portal for retailers, catering for those who receive a newspaper delivery directly from News UK, within the M25, as well as for those who are serviced by one of News UK’s wholesale partners. The site has handy features for the retailers including distribution updates; a dedicated help centre; real-time sales data; category management advice; a profit calculator tool and even includes a 'Paperboy' style game to encourage a bit of fun and competition.
The new fully-responsive, feature-rich website is fully integrated with live News UK sales data, and renders as perfectly on mobile and tablet as it does on desktop. We wanted to allow users access to important information quickly and easily and the result is a clean, easy-to-use solution, suiting the needs of both end-user and our client.
In addition to the redesign, we built a new CMS to enable administrators and editors to populate the site with great looking content, curate their own newsletters and manage the users.
Another job well done for News UK and Clock.